Branding vs. Marketing
Hunter Graphic Design & Marketing Newcastle | North Cost | Sunshine coast Branding vs. Marketing While it's easy to combine branding and marketing into one discipline, they're quite distinct. It's also common to hear branding and marketing compared in terms of priorities. The truth is, they are both essential to a successful business and must work in harmony for a business to grow. Put simply, branding is the identity of a company, and marketing includes the tactics and strategies which communicate that vision. As a business grows, both branding and marketing get more complex. This growth often means that both areas of a business will develop strategies and tactics to support different goals. In branding, these actions usually support the business’s story and identity. In marketing, these actions usually amplify a company's products, customers, or other initiatives in order to drive sales. Branding is important for a variety of reasons — and we’ll go through t